Posted March 10th, 2010

How A Model Made Workboots Chic

 

Fashion has everything to do with image and very little to do with substance. A designer dress can make an otherwise normal woman look extraordinary. Conversely, a supermodel can make an ordinary pair of boots look fashionable.

Jenn is a household name now and needs little introduction. Everyone knows that she started modelling when she was just fifteen and was in demand on the Paris catwalks by the time she hit her twenties. Then Lancome offered her the deal of a lifetime. All she had to do was put on a little Lancome eye cream in front of a camera and she was set for life.

In contrast to a lot of supermodels, Jenn’s fame, beauty and wealth didn’t go to her head. She was a down-to-earth young woman who shunned the spotlight. She liked nothing better than traveling and exploring the world.

She loved everything about traveling, but she especially loved wilderness travel. She would get as far away from civilization as she could and hike in remote areas wearing a pair of old leather brown boots. She never went anywhere without those boots. To her, they were far better than high fashion.

Jenn was in Nairobi when it happened. She had just returned from a safari and was staying at a five star resort. After taking a well-earned shower and fixing her hair, she got dressed and went out to do a little shopping. Although she was wearing a fashionable skirt and top, she felt like wearing her boots, so she did.

She went out onto the street and went for a walk through the fashionable district of the city. While Jenn was browsing, a leather watch captured her attention. It was a perfect match with her boots, so she went inside and bought it. The purchase put her in a good mood, so she called her friends and told them to meet her in the hotel bar.

A paparazzo recognized her in the bar and snapped a picture of her as she was admiring her new watch. A week later, her picture was on the cover of a glossy fashion magazine. Within a few weeks, girls in the most fashionable cities in the world were seen wearing brown workboots.

Jenn’s manager saw a trend emerging when he noticed that the girls who were wearing the boots were also wearing watches like hers. He quickly made a deal with a watch manufacturer. The ‘Jennwatches’ as they were called, sold so fast they couldn’t keep them on the shelves!

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